At the end of this course, you will be able to...
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Define lead generation goals and create customer personas
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Build a working sales funnel and score sales leads
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Write unique value propositions, website content, email content and landing page content
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Use Calls to Action to generate leads through a website, landing page or email campaign
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Perform keyword research and understand the major themes of search engine optimisation
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Spot and correct major issues with on-page search engine optimisation
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Create content that generates leads
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Reduce the number of hours spent on creating content
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Create landing pages that are campaign specific
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Analyse and optimise landing pages for improved conversions
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Generate leads through 7 major social networks
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Understand email marketing and use an email marketing software provider to send targeted email campaigns
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Analyse and optimise the performance of email marketing campaigns
Who should take this course?
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This course is for newbies and intermediate marketers/business owners that want to generate sales leads through digital marketing
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This course is probably not for you if you're looking for more advanced tactical digital marketing methods
What will you need to know or do before starting the course?
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You will probably own a business or be responsible for generating sales sales (i.e. New business development or Marketing Department)
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Or you maybe thinking about starting a business and would like to understand whats involved in generating sales leads
What do you get for your investment?
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Over 10 hours of HD quality video presentations recorded by expert speaker, Lawrence Howlett
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60+ Page workbook that helps you implement each lesson on the course
Most importantly - You get the opportunity to transform your business into a lead generating machine!
As a student of this course, you also get my professional advice and guidance.
I personally answer as many of the discussion forum questions as possible, usually within 2 working days. You also get access to thousands of other students who have been through this course and have fantastic ideas of their own too!